Part 3
Where do you find customers?
Who do you know?
Family, Friends,Hairdresser, Social clubs,Ladies club, Church family,Nurses - Doctors, Librarians, Midwives, Neighbors, Former Co-workers, Husband’s co-workers
Soon to be customers are every where you are! They will be thrilled to find someone who will provide a great product at a great price and convenience. And talk about freshness!
How will you introduce your products?
A. Bake samples to introduce others to your new baking business. Tell them you are beginning a new bake at home business and would like their opinion on your new products. Be prepared to tell them how often you are going to bake (1 time a week, holidays, every Friday, bake to order and how far in advance to place an order).
Ask them to consider letting you do their baking. Many will say yes. Soon you will have to decide what your limits are and how much baking you want to do.
Another way to get customers is to offer to make the shower or birthday cakes, etc. as your gift. Soon word will get around that you do cakes. You’ll also spend less on gifts:)
If it is your turn to bring sweets to the Sunday morning coffee hour or ladies tea, make sure you bring your best. Everyone will want to know where you got your sweets. Tell them you made them and include them in your baking business. Let them know if they ever need something special you will be happy to make it for them.
Next time we will discuss calculating cost and pricing your baked goods.
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